Title Tag
The title tag is
not only what ultimately gets the user to your site from
the SERPs (because it is what the search engines use when
linking to your page), but its one of the most important
elements of every search engine's ranking algorithm. Place
only a few closely related keywords inside this tag, and
to put your keyword before your company name.
Total Words
This is simply a count of the total words in a given area, not including HTML tags. Some engines may rank pages more favorably based on whether they have a certain number of words on the page. Sometimes the fewer words the better, and on other engines, more words are sometimes better.
Glossary of SEO Terminology
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