Search Engine Optimization Glossary: M

META Description

The text found in the META Description tag will be displayed to the user in the search results for many engines. Therefore, it pays to craft a good description so that you not only rank well, but so people will actually click on your link once they see it.

Example of a META Description tag:

<META name="description" content="Place descriptive text here.">

The above tag, like all META tags, would appear within the section of your page.

META Keyword

The purpose of this tag is to define what keywords apply to your page. However, only some search engines will read this tag, and those that do often do not place as great importance on it as keywords found in other areas of the page. Still, you should generally include a META keyword tag on your page within the area.

Example of a META keyword tag:

<META name="keywords" content="blue widgets,green widgets,red widgets, Jerry's Widget Emporium">

You can choose to use commas or not to separate each keyword or keyword phrase in a META keyword tag. You can also use spaces to separate the words, or even commas and spaces.

Since none of the major engines are case sensitive, you are safe to list keywords in lower case only. Avoid repeating keywords more than two or three times, and never list the same keyword twice in a row.

Meta Tag

The Meta Tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.efinition.

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