META Description
The text found in the META Description tag will be displayed to the user in the search results for many engines. Therefore, it pays to craft a good description so that you not only rank well, but so people will actually click on your link once they see it.
Example of a META Description tag:
<META name="description" content="Place descriptive
text here.">
The above tag, like all META tags, would appear within the section of your page.
META Keyword
The purpose of this tag is to define what keywords
apply to your page. However, only some search engines will
read this tag, and those that do often do not place as great
importance on it as keywords found in other areas of the
page. Still, you should generally include a META keyword
tag on your page within the area.
Example of a META keyword tag:
<META name="keywords" content="blue widgets,green
widgets,red widgets, Jerry's Widget Emporium">
You can choose to use commas or not to separate each keyword or keyword phrase in a META keyword tag. You can also use spaces to separate the words, or even commas and spaces.
Since none of the major engines are case sensitive, you are safe to list keywords in lower case only. Avoid repeating keywords more than two or three times, and never list the same keyword twice in a row.
Meta Tag
The Meta Tag is a special
HTML tag that provides information about a Web page. Unlike
normal HTML tags, meta tags do not affect how the page is
displayed. Instead, they provide information such as who
created the page, how often it is updated, what the page
is about, and which keywords represent the page's content.
Many search engines use this information when building their
indices.efinition.
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