SEO Specialist | Internet Publicity | PPC Search Marketing
Search Engine Optimization Glossary:
B
Body
The BODY area
is where the bulk of the text on a page generally resides. The
ALT, COMMENT, AND LINK tags all can appear within the body area.
When they do, they are counted as part of that particular area,
rather than the BODY area, on the Page Critic report. The only
words counted in the body are those that do not fall in some
other more specific area.
Example of a complete page that
includes the BODY area
and tags within it:
<HTML>
<HEAD>
<TITLE>Widgets and More!</TITLE>
<META name="description" content="Widgets
by Jerry's Widget Emporium are the best widgets money can buy.">
<META name="keywords" content="blue widgets,green
widgets,red widgets, Jerry's Widget Emporium">
</HEAD>
<BODY>
<P>Widgets by Jerry's Widget Emporium are the best widgets
money can buy.</P>
To learn about our widgets, choose one of the following: <BR>
<A HREF="blue-widgets.htm">Blue Widgets</A>
<BR>
<A HREF="red-widgets.htm">Red Widgets</A>
<BR>
<A HREF="green-widgets.htm">Green Widgets</A>
<BR>
</BODY>
</HTML>
QUICK TIPS:
Always use your primary keyword in the body
tag area at least one or more times.
Try to place your primary keyword at the start
of the tag.
Try to repeat the keyword near the end of each
paragraph in the body and near the end of the body area itself.
Some search engines are claiming that they look for themes on
a page and will rank pages higher that use the keyword throughout
the page, rather than only at the top of the page.
Avoid listing the same word multiple times in
a row since some engines may penalize for this. Instead, use
the keyword multiple times, but separate them by other words
in your text.
Use the longer form and the plural form of a
keyword when possible. For example, if you use marketing in
your Body tag, a search on marketing or market will yield a
match on most engines. However, words like companies will not
always yield a match on company since company is not an exact
"substring" of companies. In these cases you'll want
to try and use both forms of the word.
Glossary of SEO Terminology
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E | F | G | H | I | J | K |
L | M |
N | O | P | Q | R | S | T |
U | V | W | X | Y | Z
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