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Press.News.Releases
Press Releases are very important for SEO Rankings. Press Release optimization for search engine purposes has been, and continues to be strongly recommended for a successful SEO campaign...
SEO.Glossary
SEO Terminology: 0-9 . A . B . C . D . E . F . G . H . I . J . K . L . M . N . O . P . Q . R . S . T . U . V . W . X . Y . Z
SEO Glossary . S
Site Popularity (Link Popularity)
Site popularity (also referred to as "link popularity") is also called a site's significance ranking, because it is believed that one measure of a site's "value" is the number and importance of other Web sites who felt your site was significant enough to link to.
If important and authoritative sites in your focus area link to you, chances are your site is relatively important as well. The popularity of the sites that link to you can also play a role.
However, this is only one factor, and you can certainly achieve high rankings without being linked to from thousands of other sites. In fact, it's not the sheer number of links you should focus on, but the number of links from popular and authoritative sites in your topic area. And, focus on the link text that is being used to describe your site from those sites linking to yours. This is called your site's (or page's) link reputation.
Social Bookmarking
Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. Descriptions may be added to these bookmarks in the form of metadata, so that other users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favor of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".
Spam
Spam refers to content on your Web page that the search engines consider to be an unacceptable tactic to gain a top ranking. Some search engines will ban Web sites or refuse to index the page if they catch you spamming. Exactly what is considered to be spam can vary for each search engine. Examples of spam for most search engines are using the same color text as the background, excessively repeating a keyword on the page, or optimizing for keywords that do not apply to your Web site. WebPosition's Page Critic provides further details regarding what's considered spam.
Spider
A program or automated script which browses the World Wide Web in a methodical, automated manner.
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