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Press Releases are very important for SEO Rankings. Press Release optimization for search engine purposes has been, and continues to be strongly recommended for a successful SEO campaign...
SEO Glossary . N
Negative Keyword is a term referenced by Google AdWords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be associated with. For example, if you add the negative keyword "-red" to the keyword "mountain bikes", the ad will not be displayed if a person searches upon the term "red mountain bikes". Negative keyword matching ensures that only qualified traffic is clicking upon advertising.
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