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Press.News.Releases
Press Releases are very important for SEO Rankings. Press Release optimization for search engine purposes has been, and continues to be strongly recommended for a successful SEO campaign...
SEO.Glossary
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SEO Glossary . D
Deep Submitting
Submitting URLs of pages deep in your site to the search engines, e.g., if a webmaster of 150-page website submits each of the 150 pages. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database. Normally, the search engine's spider finds these pages on its own by crawling the website's links, starting with the home page.
Doorway Page
Doorway pages are, in essence, any pages optimized to rank well on a search engine. Since each search engine ranks pages differently, it's virtually impossible for a single page to rank well on all engines. For example, AltaVista may favor pages with 800 words on the page, where Google might favor 400 words. In this scenario, there's no way to design your page to appeal to both engines' preferences. The solution is to create one page designed for AltaVista, and submit it to AltaVista, and a separate page designed for Google, and submit that one to Google.
These "doorway" pages act as alternate entrances to your site tailored to rank well on a particular engine, and for particular keywords. People doing searches will not always find your home page if another page is more relevant to the search. Often, they will find you via a sub-page on your site. You may have noticed this when you've done your own searches on the Web.
In summary, a "doorway" page can be any page: Your home page, product information page, or a page introducing your Web site. There is nothing magical about doorway pages, except that it happens to have the proper number of words, keywords, and other variables to rank well.
Many people over the years have abused the doorway page concept by optimizing pages for keywords that did not apply to their Web site, or using other spam tactics that the search engines dislike. Therefore, the term doorway page has taken on a negative connotation for many. Realizing this, some people choose to call their doorway pages "informational pages," "bridge pages," "gateway pages," or a host of other creative terms. Whatever you choose to call them, the key is to follow the rules and avoid spamming the search engine. You'll then be creating "search engine friendly" pages rather than search engine spam.
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