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Press Releases are very important for SEO Rankings. Press Release optimization for search engine purposes has been, and continues to be strongly recommended for a successful SEO campaign...
SEO Glossary . C
Copies of web pages stored locally on an Internet user's hard drive or within a search engine's database. A cache is the reason why web pages load so quickly when a user hits the Back button in their web browser, since the page is not being redownloaded off of the Internet. Google is unusual among search engines in that it allows Internet users to view the cached version of web pages in its index. Simply click on the word "Cache" next to the search result of interest and you will be taken to a copy of the page as Googlebot discovered and indexed it. This feature of Google makes it easy to spot cloaking.
Call To Action
A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser. Examples of "call to action" words are "Click here", "Buy Now", "Enter Now" or "Click to download".
You can insert hidden "comments" into your page that are not visible to the user. A couple of engines will read this text, so you may wish to include keywords in these tags.
Example: <!-- Blue Balloons, Red Balloon,s and Green Balloons -->
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