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Press.News.Releases

Press Releases are very important for SEO Rankings. Press Release optimization for search engine purposes has been, and continues to be strongly recommended for a successful SEO campaign...

SEO.Glossary

SEO Terminology: 0-9 . A . B . C . D . E . F . G . H . I . J . K . L . M . N . O . P . Q . R . S . T . U . V . W . X . Y . Z

SEO Glossary . B

Back Links

Back links are inbound links pointing to a web page.

Black Hat SEO

Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more highly than its content would otherwise justify or any changes made specifically for search engines that don?t improve the user?s experience of the site. In other words, Black Hat SEO is optimizations that are against search engine guidelines. If you step too far over the mark, your site may be penalized or even removed from the index.

For example, adding product reviews to e-commerce site is encouraged, because it adds useful content to the site. However, using bait-and-switch techniques to create a doorway page that hooks people querying for information on soccer, it then leads to information about health products will be unacceptable.

The following Black Hat SEO tactics should be avoided to keep your site away from penalties:

Keyword, anchor text and domain name stuffing,
Using hidden text or links,
Using techniques to artificially increase the number of links to your pages, such as link farms,
Excessively cross-linking sites to increase link popularity,
Cloaking, delivering different pages depending on the IP address and/or agent who is requesting it,
Doorway / Gateway / Jump Pages,
Duplicate content taken from other sites,
Auto-generated content of no value to the end user,
Spamming forums or blogs,
Excessive outbound links to websites that use high risk techniques or spam.

Search Engine Guidelines:

Body

The BODY area is where the bulk of the text on a page generally resides. The ALT, COMMENT, and LINK tags all can appear within the body area.

Example of a complete page that includes the BODY area and tags within it:

<HTML>
<HEAD>
<TITLE>Widgets and More!</TITLE>
<META name="description" content="Widgets by Jerry's Widget Emporium are the best widgets money can buy.">
<META name="keywords" content="blue widgets,green widgets,red widgets, Jerry's Widget Emporium">
</HEAD>
<BODY>
Widgets by Jerry's Widget Emporium are the best widgets money can buy.
To learn about our widgets, choose one of the following: 
<A HREF="blue-widgets.htm">Blue Widgets</A> 
<A HREF="red-widgets.htm">Red Widgets</A> 
<A HREF="green-widgets.htm">Green Widgets</A> 
</BODY>
</HTML>

"Body" Quick Tips

Always use your primary keyword in the body tag area at least one or more times.

Try to place your primary keyword at the start of the tag.

Try to repeat the keyword near the end of each paragraph in the body and near the end of the body area itself. Some search engines are claiming that they look for themes on a page and will rank pages higher that use the keyword throughout the page, rather than only at the top of the page.

Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text.

Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your Body tag, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases you'll want to try and use both forms of the word.

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