- Search Engine Optimization
- High Impact SEO Elements
- Recommended SEO Tools
- Link Building Campaign
- SE Spider User Agents
- Global SE & Directory List
Press Releases are very important for SEO Rankings. Press Release optimization for search engine purposes has been, and continues to be strongly recommended for a successful SEO campaign...
SEO Glossary . A
A strategy that involves providing alternative (usually two) choices to a user, and analyzing the difference in perception and behavior as a result of the differences between each item. This is also known as split testing.
An Absolute Link specifies a transfer protocol, a domain name and often a file name.
Example of an Absolute Link: www.publicitydoctor.com
The ALT tag defines the text to display for a graphic if the user has graphics turned off, or if they put the cursor over it in MS Explorer. Some search engines will look for keywords in the ALT tags.
<IMG SRC="myimage.gif" ALT="Blue Widgets, Red Widgets, and Green Widgets"</a>
Use the <Images Alt=" "> Tag with wisdom: Transform Images into Assets Your company logo may express what you are, who you are, and even express a benefit, but the search engines can not index your image. The search engine is unaware of anything but text. The sole indexable aspect of images is the textual subject matter you place within the <image alt="put text here"> tag.
As a matter of fact, if your image appears higher on your web page (when looked at from a linearized html code perspective) than your keyword text, then your page is at a disadvantage. This is a typical error. If achievable, avoid positioning images higher on your web page than keyword text. You can turn all images into assets by placing keyword text within the Alt tags.
Realistically, you shouldn't anticipate a great ranking boost from this strategy; in reality you may get none. Nevertheless, search engines have been known to index the content of Alt tags in the past and one never knows when the ranking algorithm will shift back again as it does now and then.
Additional reasons for using the alt tag are:
- the content becomes visible when a mouse passes over the image,
- the content appears whenever the image fails to load,
- and the latest HTML specs require that images have an Alt tag.
Anchor text is the actual text part of a link (usually underlined). Used by search engines as an important ranking factor. Google pays particular attention to the text used in a hyperlink and associates the keywords contained in the anchor text to the page being linked to.
Search Engine Optimization Complimentary Analysis
PublicityDoctor.com SEO program pricing varies based on the number of phrases, size and type of web site and mix of tactics used. Request your FREE SEO Analysis Now!