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Press Releases are very important for SEO Rankings. Press Release optimization for search engine purposes has been, and continues to be strongly recommended for a successful SEO campaign...
High Impact SEO Elements
Elements That Significantly Impact Web Page Relevancy
Elements that significantly impact a web page's relevancy include: keyword placement, keyword frequency, total words, keyword weight, keyword prominence, site popularity.
The vast majority of people who go online search for information or comparison shop. How do they find the information that they are seeking? They find the infomation through search engines and directories.
This is where search engine expertise can give you a competitive advantage over the majority of web site owners. People go online every day to look for information. If you are able to create that information and position it in front of your target audience, you will draw them to your web site.
According to a Penn State University study, 54 percent of users view just one page of search query results when performing searches at a search engine. Only an additional 19 percent visit the second page of results, and less than 10 percent bothered with third page results. Another intriguing statistic: about 55 percent of searchers checked out a single result only. More than 80 percent stopped after looking at three results.
What this means is that it is essential that your pages are found in the top-10 search results for your most important keyword phrases; better still, in the top 3.
By ascertaining your target audience and performing keyword research to determine what that audience is searching for when they go online, you are well on your way to attracting your target audience to your web site.
Once your Web pages are submitted to the search engines, the search engines send their "spiders" (sophisticated software programs) to your Web pages to crawl them, index the contents, and follow links.
When your target audience visits a search engine, they enter keywords into the search box. Often they enter several keywords, or "phrases," to further refine their searches. Search engines sort through the Web pages in their databases by the words they contain that match a given search. Your aim is to make certain your pages show up in the top results under the keywords your target audience is using to find the information you're providing.
How well you integrate important keywords into your web site content, per each individual search engine's ranking algorithm, will partially influence your Web site's rank. Since there may be thousands of pages with that same keyword or phrase in itthem, it's important that you rank near the top of the search query results in order to be found.
Typically, each search engine assigns "points" to Web sites or the submission someone made describing that Web site according to some predefined criteria. While this ranking criteria may vary from search engine to search engine, most "grade" the page based on the following general rules:
- Keyword Placement (Area)
- Keyword Frequency
- Total Words
- Keyword Weight
- Keyword Prominence
- Site Popularity
Search Engine Optimization Complimentary Analysis
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